It goes without saying that setting goals in any endeavor — a new relationship, a business, a personal pursuit, etc. —...
11 Mistakes Authors Make with Their Social Media
Everything you’ve read tells you that social media marketing is a critical part of building your author platform and...
Social Media for Writers: Which Platform(s) Should You Use?
When it comes to promoting your writing and your brand on social media, the options can be overwhelming. What content...
How to Run a Successful Social Media Campaign for Authors
What would our world be without social media? Better, some might argue. But whether we love it or loathe it, social...
How to Secure Endorsements for Your Book
Getting endorsements is an important part of the book launch process. Good endorsements from reputable individuals can...
How to Build a Strong Author Platform
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many...
Book Promotion Strategies That Work for Self-Published Authors
There have never been more books published than there are today. According to a recent report, for example, in 2019...
Self Publishing vs Traditional Publishing: Which is Right for You?
So you’ve written a book? Congrats! The hardest part is truly over. Now you want to go from “I wrote a book” to “I...
What Makes A Good Author Website?
One of the first things you need to do when writing a book (besides write it, of course!) is to create an author...
How to Find the Best Self Publishing Course For Your Book
When it comes to self publishing courses, not all are created equal. It can be quite overwhelming to shop for a course...
Book PR During the Pandemic
I had an interesting conversation with a veteran publicist yesterday who told me an interesting fact: a large...
How Do You Market Your Self-Published Book?
We are not going to lie to you. Marketing outreach can be grueling, and marketing as a self-published author can be...