Book Launch Roadmap

An Online Course from BookLaunch Bootcamp

Learn how to successfully launch your book using our insider strategies

Getting your book in front of the right readers can be an overwhelming task. There’s a lot of conflicting information about which route is the best — our roadmap leads you down our proven path.

This Course Will Help You:

Streamline the Process

By identifying your target readers and choosing the best strategy and tools with which to reach them, you’ll spend your time doing only what will produce the highest return on investment. We’ll even guide you on the things you shouldn’t waste your time on. 

Reach the Most REaders

Our strategy is designed to give your book the most exposure to the people most inclined to buy it. It’s not a quick, automated approach. In fact, it’s the opposite of that. It requires getting your hands dirty, doing research and talking to people. But the investment in yourself and your work will pay off.

Stay Motivated and on Track

We give you a clear (and beautifully designed!) timeline to help you stay on track. We leave space for you to make notes and fill in your specific dates. We’ve also included our prefilled spreadsheet to use for your outreach campaign, and our detailed ebook to walk you through every step of the process.  

Streamline the Process

We show you the exact distribution platforms and services we use with authors every day.

Reach the Most REaders

Our formula will give your book the most exposure

Stay Motivated and on Track

Our unique timeline template will help you stay on top of your book launch schedule.

What You’ll Get

A decade of experience in marketing books, boiled down to a strategy that works

We’ve learned a few things over the years, including what not to do. We explain why we believe in running a niche outreach campaign and exactly how to accomplish it.


A detailed and interactive template

We’ve provided video and text-based lessons as well as a downloadable timeline template. We walk you through each step of launching your book. You’ll always know what to do next and be able to track your progress.


A transparent, honest, anti-hype approach to book promotion

We don’t sugar coat anything, and every marketing path has its downsides. We lay it all on the table so you can make the most informed decision.

author website

Course Curriculum

Our Book Launch Roadmap

  • Thinking Like an Authorpreneur
  • Getting Your Branding + Messaging Right
  • Building Your Online Platform
  • Running an Outreach Campaign
  • Bonus: Things Not to Waste Your Time On


What Our Clients Are Saying

Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is a creative and savvy strategist who knows the book publishing industry and what’s going to work and not!

John Mattone

Author, The Intelligent Leader, Cultural Transformations

Joel’s Bootcamp tutorials are extremely valuable in helping a new author to prepare for entering the marketplace. The course sets realistic expectations for the challenges of selling a publication and follows with solid ideas to help you create sales success with your book.

Kevin Smith

Author, Challenge Your Child

This Course is For You


…you are almost ready to publish your book and want to run a book launch campaign

…you like the idea of an outreach campaign and you aren’t afraid of rolling up your sleeves and doing the work.

…you want insider information from an established author agency to guide you through the process

Our Core Values


Our courses should be easy to follow, user friendly, and the pathway should be determined by the author.


We share a decade of industry experience helping authors publish and market bestselling books.

No B.S.

We don’t promise you’ll become a bestseller in 30 or even 90 days. The truth is it’s a marathon not a sprint, but we’ll give the tools you need to stay in the race.


We show you exactly what we do on a daily basis. This is up-to-date, practical working knowledge to turn you from writer to published author.

About Your Instructor

Hi, I’m Joel Pitney.

I’ve been helping authors publish and promote their books for over a decade, and I want to help you, too.

I helped launch my first book onto the New York Times Bestseller list, and soon began working with a wide range of authors to help bring their books to the world. Over the years, I’ve seen handfuls of other agencies and courses pop up with promises to help authors become bestsellers overnight, or to publish their books in only 30 days. These claims drive me crazy because they’re either untrue, or cutting corners. Neither leads to feeling successful and professional.

In this course, I give you the exact book launch strategy I use with my clients every day, and walk you through our downloadable timeline template to help you achieve your goals.

Frequently Asked Questions

How long do I have to access the course?

You’ll have lifetime access.

How long does this course take?

The course consists of six video lessons as well as beautifully designed PDFs and a timeline template, and can be completed in less than a day.

What equipment/tools will I need to complete the course?

All you will need is a computer and an email account to access the online course.

Where is the course held?

We’ve chosen to host our online courses on Teachable’s popular and secure platform.

When does the course start?

You can start as soon as you enroll and go at your own pace.

It’s time to launch!

Launching your book can be a life changing experience. We want to help you do it right.

Whichever marketing method you choose, we support you.

We’ve distilled our popular marketing packages into this introductory course to give the DIY author everything you need to know to run  a successful book launch campaign. 

Our goal is to remove all the stress from one of your most exciting endeavors: getting your book into the hands of people who are going to love it.

Join us today!