What You’ll Get
A decade of experience in marketing books, boiled down to a strategy that works
We’ve learned a few things over the years, including what not to do. We explain why we believe in running a niche outreach campaign and exactly how to accomplish it.
A detailed and interactive template
We’ve provided video and text-based lessons as well as a downloadable timeline template. We walk you through each step of launching your book. You’ll always know what to do next and be able to track your progress.
A transparent, honest, anti-hype approach to book promotion
We don’t sugar coat anything, and every marketing path has its downsides. We lay it all on the table so you can make the most informed decision.
Our Book Launch Roadmap
- Thinking Like an Authorpreneur
- Getting Your Branding + Messaging Right
- Building Your Online Platform
- Running an Outreach Campaign
- Bonus: Things Not to Waste Your Time On
What Our Clients Are Saying
Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is a creative and savvy strategist who knows the book publishing industry and what’s going to work and not!
Joel’s Bootcamp tutorials are extremely valuable in helping a new author to prepare for entering the marketplace. The course sets realistic expectations for the challenges of selling a publication and follows with solid ideas to help you create sales success with your book.
Our Core Values
Our courses should be easy to follow, user friendly, and the pathway should be determined by the author.
We share a decade of industry experience helping authors publish and market bestselling books.
We don’t promise you’ll become a bestseller in 30 or even 90 days. The truth is it’s a marathon not a sprint, but we’ll give the tools you need to stay in the race.
We show you exactly what we do on a daily basis. This is up-to-date, practical working knowledge to turn you from writer to published author.
About Your Instructor
Hi, I’m Joel Pitney.
I’ve been helping authors publish and promote their books for over a decade, and I want to help you, too.
I helped launch my first book onto the New York Times Bestseller list, and soon began working with a wide range of authors to help bring their books to the world. Over the years, I’ve seen handfuls of other agencies and courses pop up with promises to help authors become bestsellers overnight, or to publish their books in only 30 days. These claims drive me crazy because they’re either untrue, or cutting corners. Neither leads to feeling successful and professional.
In this course, I give you the exact book launch strategy I use with my clients every day, and walk you through our downloadable timeline template to help you achieve your goals.
Frequently Asked Questions
How long do I have to access the course?
You’ll have lifetime access.
How long does this course take?
The course consists of six video lessons as well as beautifully designed PDFs and a timeline template, and can be completed in less than a day.
What equipment/tools will I need to complete the course?
All you will need is a computer and an email account to access the online course.
Where is the course held?
We’ve chosen to host our online courses on Teachable’s popular and secure platform.
When does the course start?
You can start as soon as you enroll and go at your own pace.
It’s time to launch!
Launching your book can be a life changing experience. We want to help you do it right.
Whichever marketing method you choose, we support you.
We’ve distilled our popular marketing packages into this introductory course to give the DIY author everything you need to know to run a successful book launch campaign.
Our goal is to remove all the stress from one of your most exciting endeavors: getting your book into the hands of people who are going to love it.
Join us today!