by Joel Pitney | Book Marketing, Self-Publishing
When you’re just starting out on your author journey, it’s hard to build an audience for your book. This is especially true for self-published authors, but it also applies to authors working with traditional publishers. Gone are the days of simply writing your book... 
by Joel Pitney | Book Publishing, Self-Publishing, Writing
It goes without saying that setting goals in any endeavor — a new relationship, a business, a personal pursuit, etc. — is one of the most important things you can do to help you succeed. Goals keep you on track, give you focus and help you make important decisions. ... 
by Joel Pitney | Book Marketing, Self-Publishing, Social Media, Websites for Authors
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many authors are confused about what it is and how to build one. We writers want to believe that good writing and good ideas are all that’s really needed to... 
by Joel Pitney | Book Publishing, Self-Publishing
When it comes to self-publishing your book, one of the first decisions you’ll need to make is which platform you’re going to use to print and distribute it. And while it’s possible to print a few hundred copies and take care of marketing, selling and shipping your... 
by Joel Pitney | Book Publishing, Self-Publishing
Should you hire a professional to design the interior layout of your self-published book? The short answer is yes. The long answer is that it’s pretty easy to tell when a self-published author didn’t pay for interior formatting. This is a specialized skill and not... 
by Joel Pitney | Book Marketing, Book Publishing, Self-Publishing
One of the many perks of self-publishing a book is the opportunity to remain completely in control of all creative elements that go into your book design, including the cover. And while I advocate the DIY approach in many dimensions of publishing, I rarely think it’s...
