by Joel Pitney | Book Marketing, Self-Publishing, Social Media, Websites for Authors
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many authors are confused about what it is and how to build one. We writers want to believe that good writing and good ideas are all that’s really needed to... 
by Joel Pitney | Book Publishing, Self-Publishing
When it comes to self-publishing your book, one of the first decisions you’ll need to make is which platform you’re going to use to print and distribute it. And while it’s possible to print a few hundred copies and take care of marketing, selling and shipping your... 
by Joel Pitney | Book Publishing, Self-Publishing
Should you hire a professional to design the interior layout of your self-published book? The short answer is yes. The long answer is that it’s pretty easy to tell when a self-published author didn’t pay for interior formatting. This is a specialized skill and not... 
by Joel Pitney | Book Marketing, Book Publishing, Self-Publishing
One of the many perks of self-publishing a book is the opportunity to remain completely in control of all creative elements that go into your book design, including the cover. And while I advocate the DIY approach in many dimensions of publishing, I rarely think it’s... 
by Joel Pitney | Book Publishing, Self-Publishing
More and more people are self-publishing their books these days thanks to the emergence of companies like IngramSpark, Amazon Kindle Direct Publishing, and BookBaby. And while these platforms have made the process easier than ever, doing a good job of self-publishing... 
by Joel Pitney | Book Publishing, Self-Publishing
When it comes to learning something new, the overabundance of information available to us in the digital age can be a double-edged sword. On one hand, we have the world of information literally at our fingertips. But on the other hand, with so much information... 
