(541) 848-5219 joel@launchmybook.com

How To Self Publish Your Book

(And Not Look Self Published)

Publishing your own book is easier than ever. But there’s a right way and a wrong way to do it. We’ll teach you the unique formula we use to professionally self publish books with our clients every day.

Self Publishing is Confusing

If you’re considering our course, you’ve probably done some research about self publishing and found that it’s confusing!

There’s conflicting information out there about how to go about the process, and a lot of it is simply wrong. This course is designed to help you cut through all the confusion and create a beautiful, professional-looking book that won’t look self published… and save you time and money in the process.

This Course Will Help You:

Honor Your Author Goals

We’ll help you get crystal clear on your goal(s) for publishing so you can use it to guide the many decisions you’ll encounter in self publishing your book.

Publish With Confidence

It can be extremely confusing to figure out self publishing and all the intricate details that go into bringing a book into the world. We’ve simplified the process for you.

Save Time and Money

With insider tips on where and how to hire the right people to design and format your book, you won’t make the same mistakes we did when first starting out.

Learn To Do What We Do

We have a decade of experience working with hundreds of authors to publish and promote their books. We show you every step we take and every trick we’ve learned in publishing.

Start Your Journey Right

Publishing your first book is the first and most rewarding part of your author journey, but it’s only the beginning. We help you do it right to set you up for future success.

What Our Authors Have to Say

“I was guided through each step of the process from rough draft to completed manuscript to printed book available online, with patience and professionalism. I was never left wondering, ‘what happens next?'”

Victoria Moo Briddell

Author, Looking Out From Within

“Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is a creative and savvy strategist who knows the book publishing industry and what’s going to work and not!”

John Mattone

Author, The Intelligent Leader

“I have worked closely with Launch My Book on the publication of People Tools, and their experience and energy helped my book to end up on the New York Times Bestseller list.”

Alan C. Fox

Author, People Tools

How to Not Look Self Published

The short answer? Don’t cut corners. This course is based on a decade of experience in the industry, working with hundreds of authors to publish and promote their books. We show you every step we take and every trick we’ve learned, including what not to do. We explain exactly how we arrived at our unique self publishing formula and then help you put your book through the same process, step by proven step.

What You’ll Get

Step-by-step guidance to go from finished manuscript to published book

Whether we’re explaining the various book formats, sharing exactly which publishing platforms we use, or teaching you how to set up an account, we give you step-by-step instruction to make the process as simple as possible.

A decade of experience boiled down to our proven self publishing formula

We’ve learned a few things over the years, including what not to do. We explain exactly how we arrived at our unique self publishing formula and then help you put your book through the same process.

A transparent, honest, anti-hype approach to self publishing

We won’t make promises we can’t keep, and this course isn’t about becoming a bestseller. It’s about publishing your book and making it look as professional as possible, in as much time as it takes (typically 4-6 months).

Access to our online community

Once you enroll, you’ll be invited to our private Facebook group where you can access our team directly to get help with any self publishing related questions.

Zero affiliate links

None of the platforms or organizations that we recommend in the course are paying us to promote them. We’re doing so simply because they’re the best, and we use them, too.

Lifetime access

Your one-time fee gives you lifetime access so you can go at your own pace, and/or revisit the course when you’re ready to publish your next book. Plus, you’ll automatically gain access to any changes and updates we implement to keep up with the industry over time.

Beautifully Designed Ebooks, PDFs, and Worksheets

This course comes with more than 20 downloadable worksheets, ebooks, fillable forms, email templates, and more. And with our text-based lessons, you can easily refer back to our tips!

For only $99, you get:

Over 5 Hours of Video

tutorials offered in easily digestible snippets

Valued at $399

More than 20 Downloadables

including 3 beautifully designed ebooks

Valued at $299

Our Audiobook Course

will teach you how to record your own book

Valued at $99

Access to Your Instructor

Joel Pitney and our online community


What You’ll Learn

  • In 11 modules, we’ll cover everything from the importance of goal setting, to an overview of the publishing industry, to our specific self publishing formula and step-by-step instructions for how to replicate it.

  • We’ve included video tutorials, ebooks, worksheets, fillable forms, email templates, and more to ensure you have all the information at your fingertips.

  • Plus, once you enroll, you’ll be invited to our private community where you’ll have access to both your peers and your instructor to get any additional help you might need to go from manuscript to published book, all without the confusion.

Course Curriculum: How to Self Publish Your Book
Module 1: To Self Publish or Not to Self Publish?
  • Which Publishing Path is Right for You? (2:53)
  • Defining Your Author Goals (5:55)
  • Why You Should Publish Traditionally (11:54)
  • Why You Should Self Publish (7:50)
  • Is Hybrid Publishing the Best of Both Worlds? (9:30)
  • Decision Time (2:25)
Module 2: Self Publishing Formats
  • Intro to Self Publishing (4:16)
  • What is Print on Demand Publishing? (4:26)
  • Do You Need an Ebook? (2:47)
  • Do You Need an Audiobook? (3:05)
  • Why Not to Do a Hardcover (2:58)
Module 3: Our Self Publishing Formula
  • Deciding Which Distribution Platforms to Use (3:41)
  • Our Proven Formula (3:54)
  • Gossip: The War Between KDP and IngramSpark (6:23)
Module 4: The Self Publishing Formula
  • Intro to Our Self Publishing Formula (2:31)
  • Our Timeline Template Explained (4:44)
Module 5: Formatting the Interior of Your Book
  • Intro to Interior Formatting (3:04)
  • Finding a Formatter (3:41)
  • Preparing Your Manuscript (6:44)
  • Defining Your Style (10:34)
  • Requesting a Sample (4:26)
Module 6: Cover Design 101
  • Judging a Book by Its Cover (2:31)
  • Finding a Good Cover Designer (5:26)
  • Elements of Good Cover Design (8:43)
  • Guiding Your Designer (7:51)
  • Designing the Spine and Back Cover (4:20)
  • Formatting Your Cover for Print (3:38)
Module 7: How to Record Your Own Audiobook
  • Intro to Recording Your Audiobook (2:30)
  • To Narrate Yourself or Hire a Pro? (4:28)
  • How to Set Up an Account with ACX (6:05)
  • Hiring a Narrator (If You’re NOT Narrating) (12:34)
  • Setting Up a Home Studio on a Budget (7:05)
  • Finding an Audio Editor (If You’re Narrating) (7:53)
  • Pro Tips for Better Recording (9:31)
  • Publishing Your Audiobook (5:58)

This module is also available separately as a standalone course. Buy Now!

Module 8: Setting Up Your Publishing Accounts
  • Intro to Setting Up Your Accounts (8:27)
  • How to Set Up an Account with Amazon KDP (7:43)
  • How to Set Up an Account with IngramSpark (6:31)
  • Buying ISBNs (7:18)
  • Registering Your Copyright (2:31)
Module 9: Self Publishing Economics
  • Understanding Royalties (7:26)
  • Pricing Your Book (4:42)
Module 10: Publishing Time!
  • Intro to Setting Up Your Titles (1:44)
  • Setting Up Your Titles on Amazon KDP (21:03)
  • Setting Up Your Titles on IngramSpark (4:57)
  • Printing Proofs (15:24)
  • A Word About Metadata (3:39)
  • Timing Your Launch (3:31)
  • Optimizing Your Book on Amazon (8:59)
Module 11: Congrats!
  • Congratulations! You’re Published (4:18)

This Course is For You if…

…you are ready to self publish your finished manuscript

…you want the latest industry information from experts with a decade of experience in the field

…you want an honest, simple, no B.S. approach to self publishing

…you want a defined course path, or the freedom to take the lessons in whichever order you choose

…you are not expecting to become a bestseller overnight

…you want to create the most professional product possible, even if it takes more time

Our Core Values


Our courses should be easy to follow, user friendly, and the pathway should be determined by the author.


We share a decade of industry experience helping authors publish and market bestselling books.

No B.S.

We don’t promise you’ll become a bestseller in 30 or even 90 days. The truth is it’s a marathon not a sprint, but we’ll give the tools you need to stay in the race.


We show you exactly what we do on a daily basis. This is up-to-date, practical working knowledge to turn you from writer to published author.

About Your Instructor

Hi, I’m Joel Pitney.

I’ve been helping authors get published for a decade and I want to help you, too.

I helped launch my first book onto the New York Times Bestseller list, and soon began working with a wide range of authors to help bring their books to the world. Over the years, I’ve seen handfuls of other agencies and courses pop up with promises to help authors become bestsellers overnight, or to publish their books in only 30 days. These claims drive me crazy because they’re either untrue, or cutting corners. Neither leads to being successful and professional.

From the beginning, I’ve promised an honest approach to doing business and this course is no different. I debunk the hype with proven, results-driven strategies that deliver uncompromising results.

In this course, I show you exactly what we do on a daily basis. I use the same techniques my team and I have used to help hundreds of authors bring their books to life.

I debunk the hype with proven, results-driven strategies that deliver uncompromising results.

Frequently Asked Questions

How long do I have to access the course?

You’ll have lifetime access after a one-time fee.

How long does this course take?

You can complete the course in a little over 5 hours. But remember that publishing your book takes much longer! Expect 4-6 months, with much of that time spent waiting for your book’s interior and cover to be designed and formatted.

What equipment/tools will I need to complete the course?

Not much! Just a computer, an email account and your finished manuscript. Later, if you choose to do an audiobook, we will walk you through your options for recording equipment.

What if I need help?

We have a free, private Facebook group where you can ask Joel and the team any questions you have related to the course. If you still need more help, we offer phone consultations as well as done-for-you services.

Will I have additional expenses after the course?

Yes. There are three other expenses you’ll have: hiring a cover designer, hiring an interior formatter, and if you choose to do an audiobook, hiring an audio editor. Of course, if you have skills in any of these categories, you can do these yourself. But if you’re not experienced, we highly recommend hiring out these three services in order to make sure your book looks as professional as possible! In the course, we give you tips for how to find affordable and talented vendors, and provide advice for working with them to get the best possible final product.


If you’re unhappy with the course for any reason, let us know within 30 days and we’ll refund your payment.

When does the course start?

You can start as soon as you enroll and go at your own pace.

Self Publishing Doesn’t Have to Be Hard

Get lifetime access to the full course for just $99

Ready to publish your book?

Publishing your book can be a life changing experience. Self publishing, if done wrong, can work against you and your goals for authorship. We want to help you do it right.

We’ve packed this course full of everything we’ve learned in a decade of experience, and organized it into a simple, easy-to-understand timeline to remove all the stress from one of your most exciting endeavors: bringing your book to life.

Along the way, you’ll be supported by Joel and the team at Launch My Book as well as your peers in the How to Self Publish community.

Join us today!