by Joel Pitney | Book Marketing, Book Publishing, Social Media
My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it...
by Laura Hartzell | Book Marketing
Marketing a book isn’t easy. And (generally speaking) authors are more focused on writing and finishing a book than marketing it. (No blame, no shame…you’re a writer, after all!) These days, though, you have to be prepared to market your book if you...
by Joel Pitney | Book Marketing, Self-Publishing
We are not going to lie to you. Marketing outreach can be grueling, and marketing as a self-published author can be especially challenging. You put in long hours, and rejection is part and parcel to the process. However, when you finally get your book reviewed on a...
by Laura Hartzell | Book Marketing
Amazon contiues to reign supreme as the number one bookseller on the planet. We understand that for some authors, the idea of selling your book on Amazon can be a difficult one to get used to. But! We always ask, “Do you want to sell your book?” and 100%...
by Laura Hartzell | Book Marketing, Book Publishing, Self-Publishing
While copyright law and trademark issues might not be our *first choice* for an evening dinner party conversation, it is important that we, as authors, are informed about our creative ownership rights. Protecting your work through copyright and trademark, when...
by Laura Hartzell | Book Marketing
If you’re a non-fiction author wondering how to promote your new book, you are in the right place! Whether you have written a business book, a memoir, a biography, or a self-help guide, promoting your non-fiction work will be particular to your genre. Check out...
