by Joel Pitney | Book Marketing, Social Media
When it comes to promoting your writing and your brand on social media, the options can be overwhelming. What content should you post and how often? What is the difference between all of the platforms, and which are the best, specifically, for writers and authors? ... 
by Joel Pitney | Book Marketing, Social Media
What would our world be without social media? Better, some might argue. But whether we love it or loathe it, social media has become a necessary piece of the marketing pie for almost every industry, and books are no exception. If you’re an author, you’ll need to... 
by Joel Pitney | Book Marketing, Book Publishing
Getting endorsements is an important part of the book launch process. Good endorsements from reputable individuals can be used in many different ways to help you spread the word about your book and give potential buyers confidence in you as an author. They can appear... 
by Joel Pitney | Book Marketing, Self-Publishing, Social Media, Websites for Authors
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many authors are confused about what it is and how to build one. We writers want to believe that good writing and good ideas are all that’s really needed to... 
by Joel Pitney | Book Marketing, Book Publishing
There have never been more books published than there are today. According to a recent report, for example, in 2019 there were 4 million books published in the U.S. alone. That’s 10 times more published titles than the same report said in 2007. At the same time,... 
by Joel Pitney | Book Marketing, Book Publishing, Self-Publishing
One of the many perks of self-publishing a book is the opportunity to remain completely in control of all creative elements that go into your book design, including the cover. And while I advocate the DIY approach in many dimensions of publishing, I rarely think it’s... 
