by Joel Pitney | Author Interviews, Book Marketing
Lisa Slabach is a Fintech customer relations executive by day and a writer of women’s fiction on nights and weekends (and planes). She has successfully written, self-published, and promoted two novels: Degrees of Love and Ten Thousand I Love You’s and is currently... 
by Jessica Hill | Book Marketing
We’ve talked a lot about the importance of building your author platform before you launch a book, and you know by now that there are many elements that go into it. However, perhaps the most important part of your author platform is building an email list of people... 
by Kiona Kelling | Book Marketing, Social Media
Marketing your book can be a daunting task. There are numerous pathways and creative strategies you can utilize to get your book into the hands of readers. You can pay for expensive bestseller campaigns, run a book launch campaign, ask for Amazon reviews, etc. But,... 
by Joel Pitney | Book Marketing
Amazon customer reviews are, in some ways, a kind of Holy Grail for authors. Even more than celebrity or expert testimonials, reviews from customers–people who actually bought and read your book–can instill trust in the minds of potential readers. This can be... 
by Jessica Hill | Advertising, Book Marketing
Being an agency in the world of self-publishing and book marketing, we get asked often: what’s the next step for my book? Once authors have accepted that books don’t magically find their way into the hands of readers, it’s natural to start diving into the myriad... 
by Joel Pitney | Social Media
Venturing into the world of social media can be daunting for any author. Do you have time to post every day? What content should you post? Which platforms should you post on? Do you need to do videos, or are your words enough? These are just a few of the questions...
