Marketing your book can be a daunting task. There are numerous pathways and creative strategies you can utilize to get...
The Benefits of Hiring a Social Media Agency
Venturing into the world of social media can be daunting for any author. Do you have time to post every day? What...
11 Mistakes Authors Make with Their Social Media
Everything you’ve read tells you that social media marketing is a critical part of building your author platform and...
Social Media for Writers: Which Platform(s) Should You Use?
When it comes to promoting your writing and your brand on social media, the options can be overwhelming. What content...
How to Run a Successful Social Media Campaign for Authors
What would our world be without social media? Better, some might argue. But whether we love it or loathe it, social...
How to Build a Strong Author Platform
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many...
Book PR During the Pandemic
I had an interesting conversation with a veteran publicist yesterday who told me an interesting fact: a large...
Authors: Use Social Media to Find Your Readers
As an author, you’re looking for a following for your book. You want to reach the people out there who will resonate...
Authors: Don’t Make Your Social Media All About You
One of the biggest mistakes authors make when embarking on the journey of social media is publishing too many posts...
Facebook 101 for Authors
I recently posted an article on best practices for using Facebook to promote books on BuildBookBuzz.com. Here's the...