by Joel Pitney | Book Marketing
Amazon customer reviews are, in some ways, a kind of Holy Grail for authors. Even more than celebrity or expert testimonials, reviews from customers–people who actually bought and read your book–can instill trust in the minds of potential readers. This can be... 
by Joel Pitney | Book Marketing, Social Media
Venturing into the world of social media can be daunting for any author. Do you have time to post every day? What content should you post? Which platforms should you post on? Do you need to do videos, or are your words enough? These are just a few of the questions... 
by Joel Pitney | Book Marketing, Book Publishing
As an author, you have more control than you might think over how your book appears on Amazon. By setting up an “Amazon Author Central” account, both self-published and traditionally published authors alike can get control over their Amazon book listings and present... 
by Joel Pitney | Book Marketing, Self-Publishing
When you’re just starting out on your author journey, it’s hard to build an audience for your book. This is especially true for self-published authors, but it also applies to authors working with traditional publishers. Gone are the days of simply writing your book... 
by Joel Pitney | Book Publishing, Self-Publishing, Writing
It goes without saying that setting goals in any endeavor — a new relationship, a business, a personal pursuit, etc. — is one of the most important things you can do to help you succeed. Goals keep you on track, give you focus and help you make important decisions. ...
