Book Marketing Campaigns
Building Your Audience for Your Book
Now that you’ve written your book,
we can help you to launch it.
Whether you’re working with a publisher or publishing your own book, the responsibility for marketing your book will fall on you, the author. That’s where we can help. We consult and run book launch campaigns for both fiction and non-fiction authors looking to grow their audience and sell books.
Our Book Marketing Services Include:
Amazon Promos
Virtual Book Tours
Marketing Consults
Outreach Campaigns
Our Book Marketing Services
Amazon Promos
We offer the Kindle version of your book for free on Amazon over a 5-day period. We then promote it to 200,000 – 500,000 people via a wide range of media outlets, mass emails, and on 20+ blog sites that have produced fantastic results for our author clients. Interested readers will download the book, share it with their friends, and leave customer reviews.
“The Talented Mr. Pitney.” As a first time author I realized I needed someone very special to launch my book campaign. Joel Pitney is one of the most unique businessman I have yet to meet. He approaches the project with expertise, honesty and an organized game plan that comes in on time and on budget. He brings to the table an element of calm that transformed overwhelming details into sheer excitement. I highly recommend his services to anyone venturing along this path.
Joel Pitney is one of the smartest marketing strategists I know of—combining keen intellect, wise analysis and fresh ideas, a wealth of experience and industry knowledge—with a high level of integrity and reliability that makes working with him both delightful and assuring. Joel has the rare quality of tuning in to the individuality of his clients that truly creates the brand. I consider Joel an authentic gem professionally and personally.
Virtual Book Tours
One of the best ways to build online buzz about your book is to run a virtual tour for your book. You don’t have to travel anywhere or give any book store talks. We’ll promote your book to our network of genre-specific book bloggers and social media book influencers and they will feature you on their platforms (blogs, YouTube, TikTok, and Instagram). Each blogger will post about your book on a specific day representing a “stop” on your tour. Blog readers will learn about your book and be offered a giveaway to create more interest along the way.
On each “stop” of the tour, bloggers will feature your book in one or more of the following ways:
>Share promotional copy about the book
>Post a book review
>Post a written interview with you about the book
Our tours will feature at least 30 “stops” depending on the popularity of your book and will run for 30 days. We will also run social media ads about your book and facilitate a giveaway to help generate interest.
Outreach Campaigns
The organizing principle of any campaign is your core messaging, which is based upon deciding the best way to communicate you and your book to your target audience. We will work with you to develop your core messaging and materials, including creating your media kit.
Together, we will help you develop your niche outreach list based on both our research as well as your contacts.
Your outreach strategy involves creating your pitch, and knowing who, what, and when to ask. We guide you through every step of the process. And if you need our help managing the outreach itself, just let us know!
If you’re an author who doesn’t want to spend time seeking endorsements or wresting with the challenges of social media, then Launch My Book is the answer to your prayers. Their author support and book launch services are tailored to your specific needs. The Launch My Book team has been endlessly energetic and resourceful throughout my book launch, and my marketing program continues to evolve through his initiatives.
—Marguerite Elisofon
We ran the book launch campaign for Marguerite Elisofon’s memoir, My Picture Perfect Family: What Happens When One Twin Has Autism. This was a smaller campaign featuring a first-time author who was self-publishing. Our strategy was to focus on autism-related influencers and organizations and local media in order to generate buzz that would create a momentum for the book. Marguerite and her book were featured on The New York Post, Time magazine, Jenny McCarthy’s Dirty Sexy Funny radio show, WTNH-TV, Fox News, and more.
I have worked closely with Launch My Book on the publication of People Tools, and their experience and energy helped my book to end up on the New York Times Bestseller List. In addition, Launch My Book has been extremely helpful in editing my blogs and placing them on a number of websites.
—Alan C. Fox
Marketing Consults
Are you interested in running your own book marketing campaign, but need some guidance and feedback on your plans? We offer an affordable consulting package to make sure that your messaging and your book marketing strategy is ready to go!
Bonus: We give you access to our online marketing course. It never expires so you’ll be able to reference our tools whenever you need them.
We consulted on the marketing campaigns for all three books in Alan Fox’s bestselling People Tools series. These were large scale national campaigns and we tailored the strategy to distribute sales around the country in order to maximize our chances of hitting bestseller lists. As a result, each People Tools book made multiple bestseller lists, and Alan was featured on a wide range of media, including Fast Company, Mind Body Green, The Steve Harvey Show, and The Huffington Post.
Highlights
–People Tools was #7 on the New York Times bestseller list (Advice, How-To, and Miscellaneous) and #1 overall on Amazon.
–People Tools for Business was #5 on the New York Times bestseller list (Business)
–People Tools for Love & Relationships was #4 on the LA Times bestseller list
Interested in Working With Us?
We’d love to talk to you about your book! We are very selective about our book marketing campaigns and want to make sure that we are a good fit. If you’d like to set up a time to speak with us, please reach out.
