(541) 848-5219 joel@launchmybook.com

We love ideas.

We love words.

We love books.

We Get You

Writing and publishing a book is an intimate process. You are putting yourself, your work, and your words “out there” for the world to see. We know how vulnerable this process can be. We are writers and artists ourselves and are sensitive to the delicate balance between art and commerce. We take great care to make sure that you and your work are expressed beautifully and accurately in everything we do–from marketing copy, to author websites, to social media campaigns.

Our Story

Launch My Book, Inc was started in 2013 by Joel Pitney. A writer by training with a background in digital marketing, he helped launch his first book onto the New York Times Bestseller list, and soon began working with a wide range of authors to help bring their books to the world. Since 2013, Launch My Book has grown in scope to help cover every aspect of the book launching process.

Our team includes our COO Laura Pitney (Joel’s wife); Jessica, our director of marketing and production; Jacob, our website designer; Kiona, our social media manager, and several subcontractors.

We are based in the beautiful town of Bend, in the Cascade mountains of Central Oregon. 

Meet The Team

Joel Pitney


Joel founded Launch My Book after a decade of work in both journalism and digital marketing. Joel’s passion and strength is helping to craft messaging and strategy that are tailored to the unique strengths of each author he works with. His work for Launch My Book includes ghostwriting, marketing, and the overall growth of the company. In his free time, Joel enjoys coaching a local High School Ultimate team.

Laura Pitney

 Chief Operating Officer

Laura joined the company in 2016 after a long career in nonprofit fundraising. Laura has a knack for getting things done, and is in many ways the engine behind Launch My Book. She is responsible for editing projects, business development, and overall project management for the company. Laura enjoys spending her free time chasing after the junior member of the family (Jackson!), hiking and swimming in the wild lands of Central Oregon.

Jessica Hill

Director of Marketing & Production

Jessica joined the team in 2020 after a decade of entrepreneurship in overseas education. Finding Launch My Book felt like coming home. She brings a strong background in digital marketing, writing and product management to her current role. Among other things, she manages our self-publishing clients and is the product manager for our new series of online courses. When she’s not reading or bringing books to life, she’s probably out trail running, climbing a mountain or traveling.

Kiona Kelling

Social Media Manager

Kiona joined the team in 2020 with a background in social media, marketing, merchandising, and graphic design. A jill-of-all-trades, Kiona creates and manages all client social media across multiple platforms, edits video, creates digital imagery, designs marketing materials, and does basic web design. When she’s not “plugged in” Kiona enjoys making fresh pasta, painting, paddle boarding, and of course, reading. 

How We Work

We don’t do client management. We do client partnership.

We are a people first company and believe that the best campaigns are those built on solid partnerships between our company and our authors. To that end, we only work with a handful of clients at a time so we can provide the most personalized service possible.

What Our Clients Are Saying…

Launch My Book is a dynamo! They inspired me to conceptualize my book campaign in ways that no ‘How-To’ book on the subject ever could. They were an absolute joy to work with: transparent and forthright about what they would deliver and never failed to meet their word and deadlines. Joel Pitney is a “life coach”  for book authors.  Now’s the time to get in touch with Launch My Book; brains and talent like this won’t be available for hire for long.

Margot Pepper

Author of American Day Dream

Launch My Book has been a constant companion as well as indispensable advisor throughout the process of launching my book. Their experience, insight and easy-going disposition make them a pleasure to work with. Their deep knowledge as a book launch consultants provided much guidance in a field saturated with complex procedure and strategic decisions. Their timely responses to pressing issues, availability, high quality of work, and detailed outlined thinking, reinforce my belief that Launch My Book is the foundation to my book publishing endeavors. I not only recommend, but urge you to seek Joel, Laura and Leah’s council when launching a book!

Dr. Brit Poulson

Author of The Clarity Compass

Launch My Book was a wonderful support in refining the strategy and layout for my website in preparation for my book launch. I really appreciated how they took the time to teach me how to update and implement design features on my new site to make the most of the tools at my disposal. Launch My Book was a joy to work with—warm, open, conscientious and a great team player.

Dr. Deborah Zucker

Author of The Vitality Map