To Self Publish or Not to Self Publish

(How to Choose the Best Publishing Path for Your Book)

Learn why we, an agency who helps authors self publish, often recommend traditional publishing.

You’ve finished your manuscript. Now what?

There’s a lot of information about which route is the best for book publishing — should you self publish, get a traditional publishing deal, or consider a hybrid publisher? The short answer: it depends.

The truth is, there’s not a one-size-fits-all answer, and your publishing path will reflect your author goals. This course will provide a methodology for narrowing down your goals, and then help you use them to guide your publishing decisions.

This Course Will Help You:

Honor Your Author Goals

We’ll help you narrow down and get crystal clear on your goal(s) for publishing so you can and use it to guide your future decisions.

Understand the Pros & Cons of Traditional Publishing

Will your book be more widely accepted and accessible if it’s traditionally published? Will it take too long? Will you make any money? We answer your questions about traditional publishing.

Publish With Confidence

It can be extremely confusing to figure out which publishing path is best for you and your book. We’ll help you decide once and for all.

Understand the Pros & Cons of Self Publishing

Will you be able to publish faster and make more money if you self-publish? Will your book be in bookstores? Will you be taken seriously? We dive deep into the pros and cons of self-publishing.

Start Your Journey Right

Publishing your book is the first and most rewarding part of your author journey, but it’s only the beginning. We help you do it right to set you up for success.

Understand the Pros & Cons of Hybrid Publishing

What is hybrid publishing and how does it compare? Is it expensive? What does it mean for your book? We highlight what it is and when you might want to use a hybrid publishing company.

What Our Authors Have to Say

“I was guided through each step of the process from rough draft to completed manuscript to printed book available online, with patience and professionalism. I was never left wondering, ‘what happens next?'”

Victoria Moo Briddell

Author, Looking Out From Within

“Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is a creative and savvy strategist who knows the book publishing industry and what’s going to work and not!”

John Mattone

Author, The Intelligent Leader

“I have worked closely with Launch My Book on the publication of People Tools, and their experience and energy helped my book to end up on the New York Times Bestseller list.”

Alan C. Fox

Author, People Tools

What You’ll Get

A decade of experience in publishing boiled down to a digestible explanation of how it works

We’ve learned a few things over the years, including what not to do. We explain the ins and outs of the publishing industry so you can make an informed decision for yourself.

A detailed and interactive ebook

We’ve provided text-based lessons as well as an informative ebook to walk you through the various publishing options, including a worksheet to help you gain clarity on your goals.

A transparent, honest, anti-hype approach to self publishing

We don’t sugar coat anything, and every publishing path has its downsides. We lay it all on the table so you can make the most informed decision.

What You’ll Learn

Course Curriculum: To Self Publish or Not to Self Publish
  • Which Publishing Path is Right for You? (2:53)
  • Defining Your Author Goals (5:55)
  • Why You Should Publish Traditionally (11:54)
  • Why You Should Self Publish (7:50)
  • Is Hybrid Publishing the Best of Both Worlds? (9:30)
  • Decision Time (2:25)

This Course is For You if…

…you are almost ready to publish your finished manuscript

…you want an honest, simple, no B.S. approach to publishing

…you want help narrowing down or gaining clarity on your publishing goals

Our Core Values


Our courses should be easy to follow, user friendly, and the pathway should be determined by the author.


We share a decade of industry experience helping authors publish and market bestselling books.

No B.S.

We don’t promise you’ll become a bestseller in 30 or even 90 days. The truth is it’s a marathon not a sprint, but we’ll give the tools you need to stay in the race.


We show you exactly what we do on a daily basis. This is up-to-date, practical working knowledge to turn you from writer to published author.

About Your Instructor

Hi, I’m Joel Pitney.


I’ve been helping authors get published for a decade, and I want to help you, too.

I helped launch my first book onto the New York Times Bestseller list, and soon began working with a wide range of authors to help bring their books to the world. Over the years, I’ve seen handfuls of other agencies and courses pop up with promises to help authors become bestsellers overnight, or to publish their books in only 30 days. These claims drive me crazy because they’re either untrue, or cutting corners. Neither leads to feeling successful and professional.

In this course, I help you gain clarity on your goals for authorship and then use them to determine if you should self-publish, traditionally publish, or hybrid publish your book.

Frequently Asked Questions

How long do I have to access the course?

You’ll have lifetime access for free.

How long does this course take?

The course consists of six video lessons as well as a beautifully designed ebook, and can be completed in less than a day.

What equipment/tools will I need to complete the course?

All you will need is a computer and an email account to access the online course.

Where is the course held?

We’ve chosen to host our online courses on Teachable’s popular and secure platform.

When does the course start?

You can start as soon as you enroll and go at your own pace.

To Self Publish or Not to Self Publish

Get lifetime access to the course for free!

It’s time to finally decide.

Publishing your book can be a life changing experience. We want to help you do it right.

Whichever publishing path you choose, we support you.

We’ve genuinely packed this course full of everything we’ve learned about the various publishing options in a decade of industry experience, and organized it into a simple, easy-to-follow methodology with pros and cons for each.

Our goal is to remove all the stress from one of your most exciting endeavors: bringing your book to life.

Join us today!