Venturing into the world of social media can be daunting for any author. Do you have time to post every day? What content should you post? Which platforms should you post on? Do you need to do videos, or are your words enough?
These are just a few of the questions you’ll ask yourself when you begin your journey, and once you see how vast the market is and how many platforms there are to choose from, you may begin to feel totally overwhelmed.
But social media remains one of the cheapest and easiest ways to reach and connect with your intended readers. So how can you conquer your overwhelm and access this vast network?
Hiring a social media agency can be a highly effective way to deal with the frustration of social media. Here are all the reasons an agency can help:
The Benefits of Hiring a Social Media Agency
1. They elevate engagement with your customers
In order to reach the specific people interested in reading your book(s) you’ll need targeted, dynamic content. This content should get your audience excited and be shared across multiple social media channels. Social media professionals work every day to develop strategies meant to do just that. An agency will help you to reach the maximum number of people, gain the most interactions, and increase clicks to your site with content customized for your brand.
2. They will allow you to utilize your time more effectively
All social media platforms are different and content must be tailored to each one individually. An agency will ensure you have consistent branding across all platforms, which can be difficult to do if you are not an expert. The time it would take you to develop and implement a comprehensive social media strategy for your book could be better spent writing and sharing your book in other ways.
3. They provide consistency
Being consistent with your “author brand” on social media allows you to grow your engagement and reach. If the tone of voice and aesthetics of your profiles are consistent, your posts will stand out among the many others on their home feed.This is something an agency excels at. They are skilled in creating templates to promote a consistent vibe ensuring your content always matches your brand.
Additionally, consistent posting is crucial so the platform’s algorithm will favor your posts and show them to more people. A social media agency schedules in advance to ensure your posts are being delivered in a timely manner. When you post regularly about the same topics on certain days of the week, your audience will begin to look forward to your content.
4. Their outside perspective adds value
Just like it’s important to hire an editor for your book because we are often too close to our work, getting a second and expert opinion on your author brand for your social media content can prove invaluable. An agency sees your book and brand with the eyes of specialists who do this kind of work every day. They are driven to come up with creative ideas and a vision that you may have never thought of on your own.
5. They’re up to date
There is a definite learning curve to social media marketing and the platforms themselves are constantly changing, requiring new strategies and sometimes skills to understand and succeed at it. When you hire a social media agency, it’s their job to remain up to date on the current trends and to have the skills in place to help you succeed.
6. They have dedicated resources / tools
Keeping track of your posts is relatively easy in the beginning. However, as you produce more content, an agency provides a content management system. They’ll ensure you don’t publish duplicate content.
Posting content on every single social media platform can be tedious. Fortunately, agencies have subscriptions to scheduling apps like Hootsuite and Later that automate the process. With these, they upload everything you want to publish for the week and schedule it to post automatically.
Analytics tools are crucial in monitoring the success of your social media campaign and.an agency will have the reporting setup and readily available for you to review on an agreed upon schedule.
They’ll likely also have access to editing software for photos and videos. Images and videos can help you catch your potential customer’s attention. These should accompany your social media blurb for maximum appeal and are an agency’s bread and butter.
7. If you run ads, they know the best practices for maximizing your budget
Authors can gain a competitive edge in a crowded space by hiring an agency that knows the best practices to get the most out of your paid advertising campaigns. As experts in the field, they have experience with keyword research and audience targeting for many genres. In addition, an agency can ensure you get the most value from each platform by appropriately structuring and targeting your paid campaigns.
Social media can be complicated to understand and difficult to maintain. If you expect results and want a great return on investment, you can’t go wrong with hiring a social media agency. They’re equipped with the premium tools, insights, and strategies you need to allow you the free time to spend building your brand, writing your next book, or working your day job. If you are looking for social media experts to help you with your author journey check out our services at Launch My Book.
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