by Joel Pitney | Book Marketing
Amazon customer reviews are, in some ways, a kind of Holy Grail for authors. Even more than celebrity or expert testimonials, reviews from customers–people who actually bought and read your book–can instill trust in the minds of potential readers. This can be... 
by Joel Pitney | Book Marketing
Getting endorsements is an important part of the book launch process. Good endorsements from reputable individuals can be used in many different ways to help you spread the word about your book and give potential buyers confidence in you as an author. They can appear... 
by Joel Pitney | Book Marketing, Social Media
I had an interesting conversation with a veteran publicist yesterday who told me an interesting fact: a large percentage of authors that have come to her seeking book PR help over the years do so within the final one or two months before the book is published. Big...
