by Joel Pitney | Book Marketing
Amazon customer reviews are, in some ways, a kind of Holy Grail for authors. Even more than celebrity or expert testimonials, reviews from customers–people who actually bought and read your book–can instill trust in the minds of potential readers. This can be... 
by Joel Pitney | Book Marketing, Book Publishing
Getting endorsements is an important part of the book launch process. Good endorsements from reputable individuals can be used in many different ways to help you spread the word about your book and give potential buyers confidence in you as an author. They can appear... 
by Joel Pitney | Book Marketing, Book Publishing, Social Media
My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it...
