by Joel Pitney | Book Marketing, Book Publishing, Social Media
My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it... 
by Laura Hartzell | Book Marketing
Marketing a book isn’t easy. And (generally speaking) authors are more focused on writing and finishing a book than marketing it. (No blame, no shame…you’re a writer, after all!) These days, though, you have to be prepared to market your book if you... 
by Joel Pitney | Book Marketing, Self-Publishing
We are not going to lie to you. Marketing outreach can be grueling, and marketing as a self-published author can be especially challenging. You put in long hours, and rejection is part and parcel to the process. However, when you finally get your book reviewed on a... 
