by Joel Pitney | Book Marketing, Social Media
Everything you’ve read tells you that social media marketing is a critical part of building your author platform and thus, selling books… and it’s absolutely true. But for many authors, social media feels like a foreign environment. It can often feel like you’re... 
by Joel Pitney | Book Marketing
If you’ve self-published a book and are having trouble selling it, you’re not alone. These days, it’s harder than ever to sell books. Many authors go through all of the hard work to bring a book to life, only to watch it sit on the virtual bookshelves left unread.... 
by Joel Pitney | Book Marketing, Self-Publishing, Social Media, Websites for Authors
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many authors are confused about what it is and how to build one. We writers want to believe that good writing and good ideas are all that’s really needed to... 
by Joel Pitney | Book Publishing, Self-Publishing
When it comes to self publishing courses, not all are created equal. It can be quite overwhelming to shop for a course that has everything you need and (ideally) nothing you don’t. So, how do you choose which is the best self publishing course for you when many appear... 
by Joel Pitney | Book Marketing, Book Publishing, Social Media
My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it... 
