Congratulations! You have a beautiful new website to promote your book and you’re ready to start boosting engagement with your audience. Seems simple enough, right? But where do you start? Maintaining a blog is one of the simplest ways to keep the content on your website fresh, and it’s also a great way to increase your customer base. A blog can enable easy interaction with site visitors, expand your SEO ranking, and act as a place for you to keep your readers up-to-date on any events, product launches or services you may be offering.

Here’s how to do it:

Step 1: Login to Your Dashboard

Once you’ve navigated to your website dashboard, hover over “Posts” located in the left hand
sidebar. Click “Add New.” This will lead you to the default editor.

Step 2: Add a Title, Category & Featured Image

Next, add a title to your post (1), check the categories that apply to your post (2), and upload your featured image (3). Click the purple button titled, “Use Divi Builder” (4). (You may have to click the “Use Divi Builder” button twice).

Step 3: Clone Existing Page

Once you click the “Use Divi Builder” button, a new window will expand with three options. For the purposes of this tutorial, we’re choosing to clone an existing blog post which will allow for a quick upload process and will keep your new post consistent with the formatting that’s already been created within your site.

4. Edit Your Post

Now that you’ve cloned an existing page, you’re ready to add your new content. Keep in mind that the Divi builder organizes the contents of your website using sections, rows and modules. In order to update the page, you’ll need to hover over the existing blog post. A gray box will appear. Click on the gear icon to open the text module. Cut and paste your new blog post into the text module.

5. Publish Your Post

Once you’ve input your new post into the text module, click the green “Publish” button. Nice work! Your blog has been updated, and your new post will be automatically added to your blog roll. In conclusion, a blog can be a great way to increase your following, build customer relationships and keep site visitors coming back for more. It can also be a great place to post announcements and upcoming events while increasing your site visibility on Google.

Download our free ebook to learn how to run your book launch!

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