by Joel Pitney | Book Marketing, Book Publishing, Social Media
My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it...
by Laura Hartzell | Social Media
As an author, you’re looking for a tribe for your book. You want to reach the people out there who will resonate with your story—whether it’s a memoir, nonfiction, or a fantasy novel. Readers talk to one another. We share books, passing them along to the ones we love....
by Joel Pitney | Book Marketing, Social Media
One of the biggest mistakes authors make when embarking on the journey of social media is publishing too many posts about themselves. I can’t count the number of times when clients have expressed discomfort in sharing an article, quote, picture, or insight from...
by Joel Pitney | Book Marketing, Social Media
I recently posted an article on best practices for using Facebook to promote books on BuildBookBuzz.com. Here’s the intro and you can head over to the site to read the rest! When I bring up Facebook to my author clients, the responses range from “What’s the...
