by Joel Pitney | Book Marketing, Social Media
When it comes to promoting your writing and your brand on social media, the options can be overwhelming. What content should you post and how often? What is the difference between all of the platforms, and which are the best, specifically, for writers and authors? ... 
by Joel Pitney | Book Marketing, Social Media
What would our world be without social media? Better, some might argue. But whether we love it or loathe it, social media has become a necessary piece of the marketing pie for almost every industry, and books are no exception. If you’re an author, you’ll need to... 
by Joel Pitney | Book Marketing, Self-Publishing, Social Media, Websites for Authors
In the book industry, we often hear about a thing called an “author platform.” It sounds big and looming, but many authors are confused about what it is and how to build one. We writers want to believe that good writing and good ideas are all that’s really needed to... 
by Joel Pitney | Book Marketing, Book Publishing, Social Media
My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it... 
by Laura Hartzell | Social Media
As an author, you’re looking for a tribe for your book. You want to reach the people out there who will resonate with your story—whether it’s a memoir, nonfiction, or a fantasy novel. Readers talk to one another. We share books, passing them along to the ones we love.... 
by Joel Pitney | Book Marketing, Social Media
One of the biggest mistakes authors make when embarking on the journey of social media is publishing too many posts about themselves. I can’t count the number of times when clients have expressed discomfort in sharing an article, quote, picture, or insight from... 
