by Joel Pitney | Book Marketing, Social Media
I had an interesting conversation with a veteran publicist yesterday who told me an interesting fact: a large percentage of authors that have come to her seeking book PR help over the years do so within the final one or two months before the book is published. Big... 
by Laura Pitney | Social Media
As an author, you’re looking for a following for your book. You want to reach the people out there who will resonate with your story—whether it’s a memoir, nonfiction, or a fantasy novel. Readers talk to one another. We share books, passing them along to the ones we... 
by Joel Pitney | Social Media
One of the biggest mistakes authors make when embarking on the journey of social media is publishing too many posts about themselves. I can’t count the number of times when clients have expressed discomfort in sharing an article, quote, picture, or insight from... 
by Joel Pitney | Social Media
I recently posted an article on best practices for using Facebook to promote books on BuildBookBuzz.com. Here’s the intro and you can head over to the site to read the rest! When I bring up Facebook to my author clients, the responses range from “What’s the...
