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My friend and colleague Jane Wesman, who is one of the most experienced and savvy book publicists I know, recently shared some great advice for authors who are gearing up for, or in the middle of, their book launches. It’s so helpful that I wanted to share it with my network as well. To learn more about Jane and her services, you can visit WesmanPR.com.

Here is her advice:


The Media Is Hungry For Relevant Stories

We are experiencing tremendous interest from the media for relevant stories and advice from authors and other experts. In addition to obtaining coverage for clients on dozens of websites, blogs, podcasts, radio, and television shows, we are helping with their social media, more than ever. 


Social Media And Video Chats Are Powerful

After asking for advice about how to begin, one author recently told us that she’s become “addicted” to posting on social media. She explained that researching, writing, and publishing a book is a three to five-year form of delayed gratification, while social media gratification is instantaneous.

What an interesting observation from a writer – and something we want to share with all authors. Social media is a fantastic way to promote your book, now that people are home and glued to their screens. We are also helping clients set up video book launches on Facebook Live and Zoom as well as finding other methods to spread the word about their work.


Tap Your Network To Amplify Your Message

In addition, we’ve found that tapping your network to amplify coverage is more effective than ever. Whether you’d like your alumni magazine to review your book; your friends to share your social media posts; or your business colleagues to write endorsements, people have become extremely generous with their time. So reach out to your network and ask for help.


Stay Healthy And Safe

In closing, please take good care of yourself and your family. If you have any questions about book marketing or simply want to catch up, I would love to hear from you.


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