The Ultimate Guide to Creating Influencer-Led Social Impact Campaigns
We recently had the pleasure of working with GRAMMY-nominated music executive Paul M. Katz to publish his recent book, Good Influence: How to Engage Influencers for Purpose and Profit.
Punctuated by entertaining stories and illustrative case studies, Good Influence provides a step-by-step roadmap for organizations looking to engage celebrities and influencers to promote social good.
Having worked on more than 100 marketing campaigns, Paul has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns. In Good Influence, Paul shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers.
Whether the goal is to raise awareness, support or money, with Good Influence as their guide, organizations of all sizes and resource-levels, have the tools they need to harness the power of fame culture for social good.
Good Influence is now a #1 Best Seller on Amazon!
Grab your copy today!
